Founder of Easy As Marketing, Elle Butler, says accepting the digital currency was a “simple strategy” to grow her business consultancy

COVID-19 has produced a new cashless way of doing business and businesses in Central Queensland are moving towards a new payment method, digital currency, that is fast growing in value.

Founder of Easy As Marketing, Elle Butler, says accepting Australia’s new digital currency Qoin was a “simple strategy” to grow her marketing and business consultancy that works with clients globally.

Based in Rockhampton and established eight years ago, Easy As Marketing serves clients across numerous industries throughout Australia and in the United Kingdom, the United States, Canada and New Zealand.

“To me, every currency is digital these days; very rarely do we see the physical cash in our wallets or pockets. While I’ve not been involved in digital currency to this point, I certainly have followed the research online. My business works in multiple currencies anyway. There’s a number of currencies I already accept and invoice in,” she says.

Adding Qoin into the mix was a simple strategy, says Ms Butler.

Since joining Qoin in late June, Ms Butler has seen the value of the digital currency jump by an impressive 25%. “When I first joined, Qoin was sitting at 91 cents and its now over $1.15. It’s definitely exciting to see the value of Qoin rising against the Australian dollar. It gives you purchasing power; there’s a lot of strength there. It also gives you buyout power and, as business owner, it gives you that security as well.”

Qoin, as with any other group-oriented platform, tends to create a really good referral base, allowing my business to be more visible to clients who I may not otherwise be associated with

With a team of seven, Easy As Marketing is a full service agency that specialises in mid-sized businesses, typically up to 10 employees, that are in a growth phase.

“Qoin, as with any other group-oriented platform, tends to create a really good referral base, allowing my business to be more visible to clients who I may not otherwise be associated with.”

Qoin, says Ms Butler, allows prospective clients to find her company more easily. “So far, I’ve been able to introduce some other businesses to Qoin and create our own referral network within the Qoin network. While I won’t have all of my services available on Qoin, I’m happy to offer a full website build with 100% Qoin. I will also offer marketing strategy and consultancy, grant writing and award submissions.”

Over the space of just six months more than 7,000 small business merchants, including many in Central Queensland, are now accepting Qoin, the newest digital currency built on blockchain that offers cashless transactions.

And now Central Queensland is being specifically approached following research undertaken by Qoin that shows Central Queensland businesses and merchants are keen to get involved in digital currencies.

Qoin Australia Chief Marketing Officer Andrew Barker says, “We have done our homework in Central Queensland and we have a dedicated sales team of independent agents that are in contact with Central Queensland businesses. The current economic climate off the back of COVID-19 has encouraged many businesspeople to open their eyes to new ways of doing business and that includes digital currency.”

Mr Barker says the time is ripe for digital currencies, like Qoin, as coronavirus has paved the way for small businesses to consider digital currencies to attract new customers and facilitate instore transactions. “With coronavirus restrictions easing, we’re seeing consumers leaving their homes and heading back to local businesses. The small business merchants taking up Qoin are ready for this groundswell of new and returning customers.”

Photo by Marvin Meyer on Unsplash

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