A new research by City Index has revealed that “GDP” is the most confusing finance term in the world, with an average of 2 million Google searches each year for its definition, including an average of 4,900 monthly searches in Australia. The study utilized search analytics tool Ahrefs to determine the average frequency of the definition searches of the 50 most used finance terms each year.In Australia, 3% of the global monthly searches for the definition of GDP come from the country, making it the most searched for finance term. “Acquisition” came in second with 3,500 monthly searches, followed by “Principal” with 3,000 monthly searches. Meanwhile, “Equity” and “Amalgamation” placed fourth and fifth respectively.

The definition of GDP is “the total monetary or market value of all the finished goods and services produced within a country’s borders in a specific time period.” In India, it is the finance term most searched for, followed by the Philippines, the United States, and the United Kingdom.

“Acquisition,” the second most searched finance term in Australia, is defined as “when one company purchases most or all of another company’s shares to gain control of that company.” “Principal,” the third most searched, is defined as “the amount borrowed before any interest is added on.”

These findings provide insight into the terms and concepts that people find most challenging in finance. With more awareness and understanding, individuals can be better equipped to make informed decisions in their financial lives.

City Index encourages the proper accreditation of the data if used, with a link to their website at The full data set of finance definitions can be accessed on the website as well.


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