When Kristie Kemp launched The Picnic Tribe in January, she expected to ease her way into a growing venture. Instead, the Qoin community has helped to boost business far beyond her expectations.
Six months ago, the South Australian was working in the finance industry. But a stressful situation forced her to re-evaluate the future, and she took the opportunity to turn a dream into reality.
Now, Kristie creates memorable picnic experiences to help people slow down—to enjoy good company and local produce in an elegant, relaxed setting. The Picnic Tribe caters for a range of occasions, from family gatherings, girls’ days out and romantic Valentine’s Day celebrations to business and sports functions.
Inspiring experience kindles a dream
Kristie and her partner became engaged during a holiday in Darwin in September 2020. They celebrated the milestone with a sunset beach picnic experience booked through a local business. The night kindled a desire to create a similar business venture in South Australia.
Family and friends have had key roles in supporting the venture, offering their services in catering, photography and marketing.
Kristie also shared her plan with a friend who is a Qoin merchant. When she learned how digital currency could help the business, Kristie was keen to be part of “something that was so new and innovative and fresh”.
She started advertising through the Qoin Facebook page and directory in December—and within days of launching The Picnic Tribe, Kristie booked her first client.
She also discovered a supportive network of potential customers, suppliers and business opportunities.
“Being a part of the whole Qoin community has been so beneficial for my business,” Kristie says.
“It’s taken my business somewhere that I didn’t even think would be possible in such a short period of time. It’s been a massive privilege to be part of it.”
First client sparks a chain reaction
In the first week of business, Woodville-West Torrens Football Club discovered Kristie’s listing on the Qoin website. She was elated when they booked several large events, where they encouraged business associates to use her services. Their endorsement has generated new bookings and potential for ongoing opportunities.
“They (the club) have been such a big support,” she says. “They’re members of Qoin as well and they’ve ended up being massive advocates for me.”
Qoin community offers many benefits
Other local and interstate members have referred customers or recommended suppliers to Kristie. She uses Qoin for printing and marketing services, and promotes the digital currency among suppliers not yet registered with Qoin. She hopes they will come on board and reap the rewards available to Qoin merchants.
“I think a tribe is about supporting each other and about helping each other out and I’m very conscious about supporting local businesses and about helping out the community.”