Donnybrook businesses are serving up Australia’s newest digital currency to their customers in a bid to bounce back from the COVID-19 crisis
Despite the distance from COVID-19 hotspots on the east coast of Australia, Donnybrook business owners are still feeling the effects of the pandemic and they’re turning to the digital currency Qoin in an effort to boost business turnover.
Long-time Donnybrook business owner, John Sheehan, who has owned and operated Fruit Barn & Orchard Café, located on the South Western Highway, for 35 years, says COVID-19 has impacted on consumer spending and his business now relies heavily on locals.
“The tourists have been knocked on the head a bit and we’re relying on local trade at the moment, which is remaining steady. I think that when Victoria hit problems, we felt it here and at the moment, people are a bit nervous of what could happen in WA.”
A fifth generation stone fruit producer who runs the farm to shop operation with his brother, Tom, Mr Sheehan has decided to try digital currency instore as a payment option for his customers to purchase food and fuel.
“Digital currency interests me. I read a bit about it, but I had no prior experience with digital currency. I think it’s the way we’re heading. I like to think differently, and I look for new things all the time. Anything that has the potential to increase my business turnover is good,” he said.
“A number of other Donnybrook businesses have also come on board. It’s like everything, if you’re in on the ground floor, you have a better chance of success. I’m hopeful that Qoin will work well in my business.”
With a total of 20 staff and two busy arms of the business open seven days a week – the fruit market and the café, in addition to 24-hour fuel – Mr Sheehan is focused on increasing instore transactions by offering Qoin as a payment option.
“COVID-19 has changed the game. There has been a drop in foot traffic, and I think people’s spending habits have changed, with more online shopping. We’re trying to adjust and keep up with that. “Two years ago, we added our drive thru coffee and that’s how we setup the café. Now, we’re trying the digital currency, Qoin.”
Over the space of six months more than 12,000 small business merchants, including many in Donnybrook, are now accepting Qoin, the newest digital currency, built on blockchain, that offers cashless transactions. And now Donnybrook is being specifically approached following research undertaken by Qoin that shows Donnybrook businesses and merchants are keen to get involved in digital currencies.
Qoin Australia Chief Marketing Officer Andrew Barker says, “We have done our homework in Donnybrook and we have a dedicated sales team of independent agents that are in contact with Donnybrook businesses.
“The current economic climate off the back of COVID-19 has encouraged many businesspeople to open their eyes to new ways of doing business and that includes digital currency.”
Mr Barker says the time is ripe for digital currencies, like Qoin, as coronavirus has paved the way for small businesses to consider digital currencies to attract new customers and facilitate instore transactions.