Users of Brave’s desktop browser will soon be able to redeem the browser’s native cryptocurrency Basic Attention Token (BAT) for real-world rewards as well as gift cards from hundreds of national brands including American Airlines, Hotels.com, Uber, Starbucks, Amazon, Apple, and Walmart.
Thanks to the company’s partnership with the TAP Network, a rewards-as-a-service tech company, users will now be able to redeem rewards without a compromise on privacy.
According to Brendan Eich, co-founder and CEO of Brave, the partnership supports the company’s mission to connect consumers and brands in a respectful, mutually beneficial way.
Users will also be able to contribute their BAT tokens to over one thousand charitable causes in the TAP Network, including the Red Cross, Habitat for Humanity, and the World Wildlife Fund (WWF).
Apart from increased privacy, Brave users didn’t have a financial incentive to use the innovative browser. By enabling them to redeem the rewards they earned from viewing ads, Brave has cemented its position as a web browser that respects its users.
The redemption functionality is currently available only on Brave Nightly, a beta testing platform for the browser, and will be available to all desktop users in 6 to 8 weeks, the company said. In order to redeem BAT through the TAP Network, users must verify their wallets with Uphold and connect them to the TAP Network using OAuth.